Source: Poynter Online
Shane Moreland, of WTKR-TV in Norfolk, Va., is a friend of mine and one heck of a news director. He's also not the first friend of mine to drop sports from its daily slot in a television newscast; another friend, Mike George, did the same thing about seven years ago at KVBC in Las Vegas.
Shane and Mike reflect the frustrations of many news directors and general managers whose market research indicates that sports segments of local television newscasts rank near the bottom of reasons to watch. Considering the money it costs to produce local sports coverage, some stations simply don't think the investment makes sense anymore.
I have a ton of respect for Shane and Mike, who are excellent journalists. I just wonder whether they would have come to a different decision had they approached the issue from another direction. Rather than dumping the sports department, we should change our sports philosophy.
Read more here.
The PJR Reports last July devoted a story on sports writing. Click here to read the piece written by Don Gil K. Carreon and Jose Bimbo F. Santos.