Harry Potter dies

With the Harry Potter and the Deathly Hallows, the seventh and final book in the Harry Potter series of novels by J. K. Rowling, out in a few hours, below is a short take on the media coverage of the much-awaited book by the US-based CBS News's "Public Eye" and posted a week ago. The headline above came from the article and not from me. Kill the writer Brian Montopoli for such a head-turning and highly emotional headline. Haha.

Harry Potter dies
Source: CBS News's Public Eye
Posted by Brian Montopoli

Just kidding.

Or maybe not. I really have no idea. My best guess is he meets up with the kid from High School Musical and they go off to dance and fight dragons.

Anyway, here's a question: How will media outlets report on the last Potter book, "Harry Potter and the Deathly Hallows," which comes out next week? As a colleague's wife (sort of) said: "If they tell me the ending before I've finished the book, I'll never watch them again."

But it's NEWS, people! NEWS! So how do you cover it? That decision is somewhat simplified by the fact that almost no one has read the book – media outlets couldn't spoil it even if they wanted to. "We're trying to find out as much as we can, but there's really only so much we can find out," says producer Erica Zolberg, who is doing a story on Pottermania for tomorrow night's "Evening News." (For the record, Zolberg says she wouldn't spoil the end even if she knew it.)

The angle of tomorrow's story, then, isn't going to be what's in the book, but how the publishers and their partners are keeping that information quiet. Zolberg spoke to Jim Dale, the voice of the Potter audiobooks and one of the few people who has gotten his hands on the book, as well as the webmasters of two of the big Harry Potter Web sites. Everyone, it turns out, is following the "no spoilers" policy to the letter.

Read more here.