The killer project

Finally, after more than a three-week hiatus, I am posting an entry in this blog again. As some of you know, I have been busier since the news media elections coverage monitoring project of the Center for Media Freedom and Responsibility (CMFR) started in February. Well, when did I stop whining about how busy we have been at CMFR?

But man, this year so far has been a killer. And to think that we are not even finished with the final report of the news media elections coverage monitoring project. Then in June, it’s the Jaime V. Ongpin Awards for Excellence in Journalism. Don’t forget that we do publish the PJR Reports every month. Maybe Glenn and the other interns are right. I sure looked like mess over the past few months, haggard from all the activities in the office. Maybe that is why most interns preferred Bimbo as the hottest staffwriter, not me. Haha. I guess, these days, I’m the hot-headed staffwriter.

Don’t get the idea, however, that I am complaining. One thing I loved working at CMFR is that you get to learn a lot of things about the media and their role in the society, what journalists should be doing, and the ethical and professional issues involving the press. It’s like taking up an informal master’s course in journalism. Plus, you get to work with some of the best journalists I know. If you’re a journalist and media-monitoring work does not appeal to you, then the idea of working for the likes of Melinda Quintos de Jesus, Luis V. Teodoro, Vergel O. Santos, Chit Estella, Booma Cruz, and Rachel Khan might. And then you also get to work with the best young journalists (Venus, Don, Bimbo, Junette, and Melai, who came onboard last May 16) I know. And no, I’m not just sucking up to these guys. They are really, really great.

Well, since we devoted a lot of time and energy – and a lot of meriendas courtesy of Ate Carol – I think my first post after more than three weeks is about the news media elections coverage monitoring project.

As I’ve said earlier, the only thing we’re not finished yet with this project is the final report, which will cover the news media coverage of the whole campaign period including the last two weeks or so of the campaign. What is good with this project is that it is only the second time CMFR released periodic reports about the media coverage of the elections and included a review of the television coverage. The first time CMFR released reports about the media coverage while the campaign was going on was in the 2004 presidential elections, the only organization in the Philippines to do so.

In the landmark 2004 project, CMFR accomplished the project with the help of citizen and academic groups – the first time a media NGO involved such groups in a broader watch of media coverage. As in 2004, Prof. Danilo Arao and selected journalism students from the University of the Philippines College of Mass Communication also helped in this year’s news media elections coverage monitoring project.

Aside from better media-monitoring instruments we used, what is exciting about this year’s project is that aside from monitoring selected broadsheets and news programs, CMFR – with the help of interns whom CMFR had trained for the project – also reviewed the elections coverage of selected tabloids, public affairs shows, and radio programs. In our March 5 roundtable discussion on monitoring elections coverage, some of the journalists present raised the idea that CMFR should not only monitor the elections coverage of broadsheets and news programs but also tabloids, public affairs shows, and radio programs as well. A gargantuan task, we thought back then. But lo and behold, monitoring these other platforms was done, even though it proved to be really difficult.

To further complement these in-depth reports about the news media elections coverage, CMFR also did an analytical study of the political advertisements in newspapers and TV (which is available online as well as the monitoring reports), as well as how the press prepared itself for the coverage, basically an update of the Philippine Center for Investigative Journalism study in 2004.

To read the reports, here are the following links:

CMFR Monitor of News Media Coverage of the 2007 National Elections

First Report (February 13 - March 2)
TV, broadsheets covered TU most in first three weeks of campaign

Second Report (March 3 - March 16)
Arrest of Ocampo triggers surge in party list elections coverage

Third Report (March 17 - March 30)
Scandals put party-list ahead in media coverage
But Team Unity retains coverage edge over Genuine Opposition

Consolidated report (February 13 – March 30)
Media coverage of elections declines in sixth and seventh weeks of campaign

Fourth Report (March 31 – April 20, 2007)
Senate and Party-list News takes a Backseat
Team Unity, Genuine Opposition still the most-covered subjects

Supplemental Reports

Tabloid and AM Radio Coverage of the
Senate and Party-List Elections (16-27 April 2007)

Public Affairs Programs' Coverage of the
Senate and Party-list Elections and Political Advertising in Print and Broadcasting

For more information about the project and reports, you might want to read the CMFR Roundtable Discussion on Monitoring Elections Coverage. Clips of the roundtable discussion are available here as well.